Are you struggling to keep track of your Amazon sales? Do you want to maximize your profits on the platform? Then you’ve come to the right place! In this comprehensive guide, we’ll take a deep dive into the world of Amazon sales tracking and analytics. From understanding your sales data to leveraging powerful tools and strategies, we’ll cover everything you need to know to take your Amazon business to the next level. So buckle up and get ready to discover the secrets to maximizing your Amazon sales!
Understanding Amazon Sales Tracking
What is Amazon sales tracking?
Amazon sales tracking refers to the process of monitoring and analyzing the performance of products listed on Amazon marketplace. This involves collecting and interpreting data related to various aspects of the product listings, such as sales, traffic, reviews, and ratings. By tracking this information, sellers can gain valuable insights into the performance of their products and make data-driven decisions to optimize their sales strategies.
Why is it important for Amazon sellers?
As an Amazon seller, tracking your sales is crucial to the success of your business. Without proper tracking, you will not be able to make informed decisions about your inventory, pricing, and marketing strategies. Here are some reasons why tracking your Amazon sales is important:
- Monitoring Performance: Tracking your sales allows you to monitor the performance of your listings, products, and promotions. By analyzing your sales data, you can identify which products are selling well and which ones are not, and adjust your strategy accordingly.
- Managing Inventory: Proper inventory management is critical to the success of your Amazon business. By tracking your sales, you can predict how much inventory you need to order, and avoid stockouts or overstocks.
- Setting Prices: Knowing how your products are selling can help you determine the optimal price point for your items. By tracking your sales, you can see which products are selling well at different price points, and adjust your prices accordingly.
- Optimizing Advertising: Tracking your sales can help you determine which advertising campaigns are working and which ones are not. By analyzing your sales data, you can optimize your advertising strategy and get the most out of your advertising budget.
- Making Data-Driven Decisions: By tracking your sales, you can make data-driven decisions about your business. You can use the data to identify trends, test new products, and adjust your marketing strategies.
In summary, tracking your Amazon sales is essential for the success of your business. It allows you to monitor your performance, manage your inventory, set prices, optimize your advertising, and make data-driven decisions. By tracking your sales, you can make informed decisions that will help you grow your business and increase your profits.
Different types of sales tracking reports available on Amazon
Amazon provides a variety of sales tracking reports to help sellers monitor their performance and make data-driven decisions. Here are some of the most important sales tracking reports available on Amazon:
- Orders Report: This report shows the total number of orders, sales, and refunds for a given time period. It also provides information on the number of orders that were cancelled or shipped.
- Sales by Category Report: This report shows the total sales, units sold, and revenue for each product category. It’s a useful tool for identifying which product categories are performing well and which ones need improvement.
- Sales by ASIN Report: This report provides detailed information on the sales of each individual product by ASIN. It shows the total sales, units sold, and revenue for each ASIN, as well as the total sales and revenue for all ASINs.
- Sales by Country Report: This report shows the total sales, units sold, and revenue for each country. It’s a useful tool for identifying which countries are the biggest markets for your products.
- Sales by Channel Report: This report shows the total sales, units sold, and revenue for each sales channel, such as Amazon.com, Amazon Marketplace, and Amazon Prime. It’s a useful tool for identifying which sales channels are performing well and which ones need improvement.
- Sales by Report Date Report: This report shows the total sales, units sold, and revenue for a specific date range. It’s a useful tool for tracking sales performance over time.
- Sales by Order Report: This report shows the total sales, units sold, and revenue for each order. It’s a useful tool for identifying which orders are the biggest contributors to your sales.
By using these sales tracking reports, you can gain valuable insights into your sales performance and make data-driven decisions to improve your Amazon sales.
Setting Up Sales Tracking
How to access sales tracking reports on Amazon
Accessing sales tracking reports on Amazon is a crucial step towards understanding your sales performance and optimizing your listings. Here’s how you can do it:
- Sign in to your Amazon Seller Central account.
- Navigate to the “Reports” section.
- Select “Sales Reports.”
- Choose the desired time period for the report, such as “Last 7 Days,” “Last 30 Days,” or “Custom.”
- Select the sales report type, such as “Orders,” “Units,” or “Sales.”
- Customize the report by filtering for specific product categories, ASINs, or other parameters.
- View the sales data in the “Summary” tab, which provides an overview of total sales, units sold, and sales performance by country.
- Drill down into the “Detail” tab to view specific sales transactions, including order number, order date, product ASIN, price, and shipping fees.
- Use the “Download” button to export the sales data to a CSV file for further analysis.
By regularly accessing and analyzing sales tracking reports on Amazon, you can gain valuable insights into your sales performance, identify trends and opportunities, and make data-driven decisions to optimize your listings and increase your revenue.
Understanding the different metrics used in sales tracking reports
In order to effectively analyze and optimize your Amazon sales, it is crucial to understand the various metrics that are used in sales tracking reports. These metrics provide valuable insights into different aspects of your sales performance, such as unit sales, revenue, and conversion rates.
One important metric is the unit sales, which represents the number of individual products sold. This metric is essential for understanding the overall demand for your product and can help you identify trends in sales over time.
Another key metric is the revenue, which measures the total amount of money generated from sales. This metric provides insight into the profitability of your products and can help you identify which products are generating the most revenue.
The conversion rate is another important metric that measures the percentage of website visitors who make a purchase. This metric is useful for understanding the effectiveness of your product pages and marketing efforts, and can help you identify areas for improvement.
In addition to these metrics, sales tracking reports may also include information on average order value, customer demographics, and sales by day or hour. Understanding these metrics can help you make informed decisions about your pricing strategy, marketing efforts, and overall sales strategy.
By monitoring and analyzing these metrics, you can gain a deeper understanding of your sales performance and identify opportunities for growth and optimization.
Setting up custom reports to track specific metrics
One of the most effective ways to gain insights into your Amazon sales performance is by setting up custom reports to track specific metrics. These reports can help you identify trends, opportunities, and areas for improvement in your sales data. Here’s how to set up custom reports in Amazon’s Seller Central:
- Sign in to your Amazon Seller Central account and navigate to the “Reports” section.
- Under the “Sales & Refunds” category, click on “Custom Reports.”
- Choose the report type you want to create, such as “Product Report” or “Accounting Report.”
- Select the time frame for your report, and choose the metrics you want to track, such as sales, revenue, and profit margin.
- Customize the report further by selecting specific dimensions, such as product category, brand, or ASIN.
- Preview the report to ensure it’s displaying the data correctly, and then save it for future reference.
By setting up custom reports to track specific metrics, you can gain a deeper understanding of your Amazon sales performance and make data-driven decisions to optimize your sales strategy.
Tips for optimizing sales tracking setup
- Choose the right tracking method: Amazon offers different sales tracking methods, including manual data entry, automated data feeds, and third-party tracking tools. Consider your business needs and available resources when selecting the best option for your sales tracking setup.
- Verify tracking accuracy: Regularly review your sales data to ensure that it is accurate and up-to-date. If you notice any discrepancies or errors, investigate the cause and correct the issue promptly to maintain accurate sales tracking.
- Organize your sales data: Keep your sales data organized and easily accessible for analysis. Consider creating a spreadsheet or using a dedicated tracking tool to organize your sales data by product, date, and other relevant metrics.
- Monitor key performance indicators (KPIs): Identify the KPIs that are most important to your business, such as sales revenue, conversion rate, and customer lifetime value. Monitor these metrics regularly to track your sales performance and identify areas for improvement.
- Use data visualization tools: Data visualization tools can help you to better understand your sales data and identify trends and patterns. Use tools like charts, graphs, and heatmaps to visualize your sales data and gain insights into your business performance.
- Establish benchmarks: Set benchmarks for your sales performance and regularly compare your performance against these benchmarks. This will help you to identify areas where you are excelling and areas where you need to improve.
- Set sales goals: Set realistic sales goals based on your historical performance and market trends. This will help you to stay focused and motivated, and will give you a clear target to work towards.
- Stay up-to-date with Amazon’s policies and changes: Amazon regularly updates its policies and algorithms, which can impact your sales performance. Stay informed about these changes and adjust your sales tracking setup accordingly to ensure that you are capturing accurate data and maximizing your sales.
Analyzing Sales Data
Identifying trends in sales data
In order to maximize your Amazon sales, it is important to analyze your sales data and identify trends. By understanding these trends, you can make informed decisions about your pricing, inventory, and marketing strategies. Here are some steps to help you identify trends in your sales data:
- Collect data: The first step is to collect your sales data from Amazon’s reporting tools, such as the Sales Dashboard and Sales Reports. These tools provide a wealth of information about your sales, including the number of units sold, revenue, and the performance of individual products.
- Organize the data: Once you have collected your sales data, it is important to organize it in a way that makes it easy to analyze. This may involve creating a spreadsheet or using a data visualization tool to chart your sales over time.
- Look for patterns: Once your data is organized, it is time to start looking for patterns. Some key areas to focus on include:
- Sales by product: Look at the sales performance of individual products to identify which ones are selling well and which ones are not. This can help you determine which products to focus on promoting and which ones to discontinue.
- Sales by time period: Analyze your sales data by time period to identify trends over the course of a day, week, month, or year. This can help you identify seasonal trends, such as increased sales during the holiday season, and adjust your inventory and marketing strategies accordingly.
- Sales by geographic region: Analyze your sales data by geographic region to identify trends in different markets. This can help you identify opportunities to expand into new markets or focus your marketing efforts in specific regions.
- Use visual aids: To make it easier to identify trends in your sales data, consider using visual aids such as charts and graphs. These can help you quickly see patterns that may not be immediately apparent in raw data.
By following these steps, you can identify trends in your sales data and make informed decisions about your Amazon business.
Comparing sales data to industry benchmarks
Comparing your sales data to industry benchmarks is an effective way to assess the performance of your Amazon storefront. By comparing your sales to industry benchmarks, you can gain a better understanding of how your business is performing in comparison to others in the same industry. This information can be used to identify areas where you can improve your business and increase your sales.
To compare your sales data to industry benchmarks, you can use tools such as Amazon’s Sales Analytics tool or third-party analytics platforms. These tools provide data on sales trends, product performance, and customer demographics, which can be used to compare your business to others in the industry.
It’s important to note that industry benchmarks can vary depending on the specific industry and niche that you’re in. For example, the benchmark for sales in the electronics industry may be different than the benchmark for sales in the fashion industry. Therefore, it’s important to use industry-specific benchmarks when comparing your sales data.
In addition to comparing your sales data to industry benchmarks, it’s also important to track your own sales data over time. This will allow you to identify trends and patterns in your sales, which can be used to make informed business decisions. By regularly tracking and analyzing your sales data, you can identify areas where you can improve your business and increase your sales on Amazon.
Using sales data to inform inventory management
As an Amazon seller, understanding your sales data is crucial to making informed decisions about your inventory management. By analyzing your sales data, you can determine which products are selling well and which ones are not, allowing you to optimize your inventory levels and maximize your profits.
One key aspect of using sales data to inform inventory management is monitoring your stock levels. By tracking your sales data, you can quickly identify which products are running low on stock and take action to replenish your inventory before it runs out completely. This will help you avoid missed sales opportunities and keep your customers satisfied.
Another important aspect of using sales data to inform inventory management is analyzing your product reviews. By monitoring customer feedback, you can identify which products are popular with your customers and which ones are not. This can help you make informed decisions about which products to continue carrying in your inventory and which ones to discontinue.
In addition to monitoring your stock levels and analyzing customer feedback, it’s also important to track your sales data over time. By looking at trends in your sales data, you can identify which products are seasonal and adjust your inventory levels accordingly. This will help you avoid overstocking on products that are not in demand and ensure that you have the right products in stock when customers are looking for them.
Overall, using sales data to inform inventory management is a critical aspect of maximizing your Amazon sales. By tracking your stock levels, analyzing customer feedback, and monitoring trends in your sales data, you can make informed decisions about your inventory management and ensure that you have the right products in stock to meet customer demand.
Tips for effective data analysis
When it comes to analyzing sales data, there are several tips that can help you to get the most out of your data and make informed decisions about your Amazon business. Here are some key tips to keep in mind:
- Define your goals: Before you start analyzing your sales data, it’s important to define your goals. What do you want to achieve with your Amazon business? Are you looking to increase your sales, improve your profit margins, or something else? Defining your goals will help you to focus your analysis and identify the key metrics that matter most to your business.
- Use the right tools: There are a variety of tools available that can help you to analyze your sales data, including Amazon’s own analytics tools, third-party software, and even Google Sheets. Choose the tools that work best for your business and make sure you’re using them effectively.
- Focus on key metrics: There are several key metrics that you should focus on when analyzing your sales data, including your conversion rate, average order value, and customer lifetime value. These metrics can give you a clear picture of how your business is performing and help you to identify areas for improvement.
- Compare your data: Comparing your sales data over time can help you to identify trends and patterns that can inform your decision-making. Compare your data month-to-month, quarter-to-quarter, and year-to-year to get a clear picture of how your business is growing.
- Make data-driven decisions: Finally, make sure you’re using your sales data to make informed decisions about your business. Don’t rely on guesswork or intuition – use your data to identify opportunities for growth and make data-driven decisions that will help you to achieve your goals.
Optimizing Sales Performance
Identifying areas for improvement in sales performance
Tracking and analyzing your Amazon sales data is crucial to identifying areas for improvement in your sales performance. By monitoring your sales data, you can identify trends, patterns, and anomalies that can help you make informed decisions about your sales strategy. Here are some ways to identify areas for improvement in your sales performance:
- Monitor your sales rank: Your sales rank is a measure of how well your product is selling compared to other products in your category. By monitoring your sales rank, you can identify changes in your sales performance over time and make adjustments to your sales strategy accordingly.
- Analyze your product reviews: Product reviews can provide valuable insights into how customers perceive your product and how you can improve it. By analyzing your product reviews, you can identify common themes and issues that customers have with your product and make changes to address those issues.
- Compare your sales data to industry benchmarks: Comparing your sales data to industry benchmarks can help you identify areas where you are underperforming or outperforming your competitors. By understanding how your sales performance compares to the industry average, you can make informed decisions about your sales strategy.
- Analyze your sales data by product category: By analyzing your sales data by product category, you can identify which products are performing well and which ones are not. This can help you make informed decisions about which products to promote and which ones to discontinue.
- Use A/B testing to optimize your sales strategy: A/B testing involves testing two different versions of a sales strategy to see which one performs better. By using A/B testing to optimize your sales strategy, you can identify which strategies are most effective and make changes to improve your sales performance.
By identifying areas for improvement in your sales performance, you can make informed decisions about your sales strategy and improve your overall sales performance on Amazon.
Strategies for increasing sales
When it comes to maximizing your Amazon sales, there are several strategies you can implement to increase your revenue. Here are some key tactics to consider:
- Optimize your product listings: Make sure your product descriptions, titles, and images are high-quality and accurately represent your products. This will help increase the visibility of your listings and improve your chances of making a sale.
- Use promotions and discounts: Offering promotions and discounts is a great way to incentivize customers to make a purchase. You can use Amazon’s advertising tools to promote your products and drive traffic to your listings.
- Improve your customer service: Providing excellent customer service can help you build a positive reputation and encourage repeat business. Make sure to respond promptly to customer inquiries and address any issues or concerns they may have.
- Expand your product line: Consider expanding your product line to reach new customers and increase your revenue. This can include offering related products or complementary items that customers may be interested in purchasing.
- Monitor your sales data: Use Amazon’s analytics tools to monitor your sales data and identify trends or patterns. This can help you identify areas where you can improve your performance and optimize your listings for maximum visibility and conversions.
By implementing these strategies, you can increase your Amazon sales and maximize your revenue.
Using data analysis to optimize product listings and advertising campaigns
When it comes to optimizing sales performance on Amazon, data analysis plays a crucial role in making informed decisions about product listings and advertising campaigns. By analyzing data on various metrics such as click-through rates, conversion rates, and sales revenue, sellers can gain valuable insights into what’s working and what’s not. Here are some ways that data analysis can be used to optimize product listings and advertising campaigns:
Optimizing Product Listings
Product listings are one of the most important factors in driving sales on Amazon. By analyzing data on how customers are searching for products, sellers can optimize their product listings to improve their visibility and relevance. Here are some ways that data analysis can be used to optimize product listings:
- Keyword Analysis: By analyzing data on the keywords that customers are using to search for products, sellers can identify the most relevant and high-traffic keywords to include in their product listings. This can help improve the visibility of their products in search results and increase the likelihood of attracting potential customers.
- Product Title Analysis: By analyzing data on the product titles that are driving the most clicks and sales, sellers can optimize their own product titles to make them more compelling and relevant to customers. This can include using more specific and descriptive language, as well as incorporating high-traffic keywords.
- Product Description Analysis: By analyzing data on the product descriptions that are driving the most clicks and sales, sellers can optimize their own product descriptions to make them more informative and engaging to customers. This can include using more descriptive language, as well as incorporating high-traffic keywords and relevant features or benefits.
Optimizing Advertising Campaigns
Advertising campaigns can be a powerful tool for driving sales on Amazon, but they require careful optimization to be effective. By analyzing data on various metrics such as cost per click, conversion rate, and return on investment, sellers can make informed decisions about how to allocate their advertising budget and target the right audience. Here are some ways that data analysis can be used to optimize advertising campaigns:
- Campaign Targeting Analysis: By analyzing data on the demographics, interests, and behaviors of customers who are clicking on and purchasing from their ads, sellers can optimize their targeting criteria to reach the most relevant audience. This can include adjusting the age range, gender, location, and interests of their target audience, as well as excluding certain demographics or behaviors that are not driving sales.
- Bidding Strategy Analysis: By analyzing data on the performance of their ads at different bid levels, sellers can optimize their bidding strategy to achieve the best possible return on investment. This can include adjusting their bid prices based on the performance of their ads, as well as setting bid caps to avoid overspending on low-performing ads.
- Ad Copy Analysis: By analyzing data on the ad copy that is driving the most clicks and sales, sellers can optimize their own ad copy to make it more compelling and relevant to customers. This can include using more specific and descriptive language, as well as incorporating high-traffic keywords and relevant features or benefits.
Overall, data analysis can be a powerful tool for optimizing product listings and advertising campaigns on Amazon. By using data to make informed decisions about these critical components of sales performance, sellers can improve their visibility, relevance, and return on investment, ultimately driving more sales and revenue on the platform.
Tips for staying on top of sales performance
- Monitor Key Performance Indicators (KPIs): Keep a close eye on your Amazon sales KPIs such as total sales, revenue, units sold, conversion rate, and sales rank. This data can be accessed through Amazon’s seller central dashboard and can provide valuable insights into your sales performance.
- Track Product Performance: Monitor the performance of individual products using Amazon’s sales and refund data. This can help you identify best-selling products, underperforming products, and products with a high return rate.
- Analyze Customer Reviews: Regularly analyze customer reviews to understand what customers like and dislike about your products. This can help you identify areas for improvement and make data-driven decisions to optimize your product listings and improve customer satisfaction.
- Optimize Your Listings: Continuously optimize your product listings to improve their visibility and relevance in Amazon’s search results. This includes optimizing titles, descriptions, keywords, and images to increase the chances of your products being found by potential customers.
- Test and Measure: Continuously test and measure the impact of your optimization efforts on your sales performance. This can include A/B testing different product images, copy, and pricing strategies to determine what works best for your business.
- Stay Up-to-Date with Amazon Changes: Stay informed about changes to Amazon’s policies, algorithms, and features that may impact your sales performance. This can include changes to Amazon’s search algorithm, fee structure, and fulfillment options.
By staying on top of your sales performance and continuously optimizing your listings and marketing strategies, you can maximize your sales on Amazon and stay ahead of the competition.
Staying up-to-date with Amazon’s ever-changing algorithms and policies
Amazon’s platform is constantly evolving, and staying informed about updates to their algorithms and policies is crucial for maximizing sales performance. Here are some tips for staying up-to-date:
- Monitor Amazon’s official blog and communication channels: Amazon regularly publishes updates and changes to their policies and algorithms on their official blog and communication channels. By regularly monitoring these channels, you can stay informed about any changes that may impact your sales performance.
- Join Amazon seller forums and communities: There are many online forums and communities dedicated to Amazon sellers, where you can connect with other sellers and share information about updates and changes to Amazon’s policies and algorithms. Some popular forums include the Amazon Seller Central Forum and the Amazon FBA Reddit community.
- Attend Amazon seller events and webinars: Amazon regularly hosts events and webinars for sellers, where they provide updates and insights into their platform and policies. By attending these events, you can learn about new features and changes that may impact your sales performance.
- Use Amazon tools and resources: Amazon provides a range of tools and resources to help sellers optimize their sales performance, including the Amazon Seller Central dashboard, Amazon Advertising, and Amazon Fulfillment. By using these tools and resources, you can stay informed about changes to Amazon’s algorithms and policies and make data-driven decisions to optimize your sales performance.
By staying informed about updates and changes to Amazon’s algorithms and policies, you can ensure that your listings and sales strategies are optimized for success.
Recap of key takeaways
To optimize sales performance on Amazon, it is essential to understand the key metrics that can help you measure your success. Here are some of the most important metrics that you should be tracking:
- Sales: This is the most obvious metric to track, and it measures the total revenue generated from your Amazon sales. It is important to monitor your sales figures regularly to ensure that you are on track to meet your sales goals.
- Conversion rate: This metric measures the percentage of visitors who make a purchase on your Amazon storefront. A high conversion rate indicates that your product listings are effective at persuading visitors to make a purchase.
- Average order value (AOV): This metric measures the average value of each order placed on your Amazon storefront. By increasing your AOV, you can increase your revenue per customer.
- Customer retention rate: This metric measures the percentage of customers who make repeat purchases from your Amazon storefront. A high customer retention rate indicates that your products are meeting the needs of your customers and that you are providing excellent customer service.
- Refund and return rates: These metrics measure the percentage of orders that are returned or refunded. High refund and return rates can indicate issues with your product listings or customer service, and it is important to monitor these metrics to ensure that you are providing a high-quality customer experience.
By tracking these key metrics, you can gain valuable insights into your Amazon sales performance and identify areas for improvement. This will help you optimize your sales performance and increase your revenue on Amazon.
Final thoughts on maximizing Amazon sales through effective tracking and analytics
As you have now learned about the various tools and techniques available to track and analyze your Amazon sales, it is important to remember that optimizing your sales performance is an ongoing process. It requires a continuous effort to gather and analyze data, identify trends and patterns, and make informed decisions based on that data.
To achieve this, it is crucial to have a clear understanding of your business goals and objectives. This will help you focus on the metrics that matter most to your business and prioritize your efforts accordingly. It is also important to stay up-to-date with the latest trends and changes in the Amazon marketplace, as well as the evolving needs and preferences of your customers.
Another key factor in maximizing your Amazon sales is to maintain a customer-centric approach. By understanding your customers’ needs and preferences, you can tailor your product offerings, pricing strategies, and marketing efforts to better meet their expectations. This will not only help you increase your sales, but also build a loyal customer base that will continue to support your business in the long run.
Lastly, it is important to remember that tracking and analytics are not one-time activities, but rather an ongoing process. It is essential to regularly review and update your tracking and analytics efforts to ensure that you are making informed decisions based on the most up-to-date data. This will also help you identify new opportunities for growth and improvement, and stay ahead of the competition in the ever-evolving Amazon marketplace.
FAQs
1. How can I track my Amazon sales?
To track your Amazon sales, you can use Amazon’s built-in reporting tools, such as the Sales Dashboard and the Sales Reports. These tools provide a variety of data, including the number of units sold, the total revenue generated, and the performance of individual products. Additionally, you can also use third-party tools like Jungle Scout, Helium 10, and AMZScout to get more in-depth insights and analytics.
2. What data can I track on Amazon?
You can track a variety of data on Amazon, including the number of units sold, the total revenue generated, the performance of individual products, and the performance of your product listings. You can also track your sales by date range, product category, and product tags. This data can help you identify trends, track the performance of your products over time, and make informed decisions about your sales strategy.
3. How can I use analytics to improve my Amazon sales?
You can use analytics to gain insights into your Amazon sales and identify areas for improvement. For example, you can use analytics to track the performance of your product listings, identify which products are generating the most revenue, and track the performance of your sales campaigns. You can also use analytics to identify trends in your sales data, such as seasonal fluctuations or changes in customer behavior. This information can help you make informed decisions about your sales strategy and improve your overall performance on Amazon.
4. How often should I track my Amazon sales?
It’s a good idea to track your Amazon sales regularly, such as once a week or once a month, depending on the volume of your sales. This will allow you to keep a close eye on your performance and make adjustments to your sales strategy as needed. You can also use analytics tools to set up automatic reports and alerts, so you can stay on top of your sales data without having to manually track it.
5. Can I track my Amazon sales if I sell through other channels?
Yes, you can track your Amazon sales even if you sell through other channels. Amazon provides reporting tools that allow you to track your sales across multiple channels, including Amazon, eBay, and your own website. This can help you get a comprehensive view of your sales performance and make informed decisions about your sales strategy.