Mastering Product Positioning: A Comprehensive Guide

Product positioning is a crucial aspect of marketing that involves defining the unique place of a product in the market. It refers to how a product is perceived by customers in relation to its competitors. A product’s positioning affects how it is received by the target audience and can make or break its success in the market. This guide will explore the ins and outs of product positioning, providing a comprehensive understanding of how to master this essential marketing strategy. From identifying target markets to crafting a unique selling proposition, this guide will cover everything you need to know to position your product for success.

Defining Product Positioning

What is product positioning?

Product positioning refers to the process of creating a unique image and identity for a product in the minds of consumers. It involves defining the key features and benefits of a product, as well as its target market and competitive landscape. The goal of product positioning is to differentiate a product from its competitors and create a lasting impression in the minds of consumers.

Effective product positioning requires a deep understanding of consumer needs and preferences, as well as a clear understanding of the product’s unique value proposition. It involves crafting a compelling narrative that highlights the product’s key features and benefits, and communicating this message effectively through marketing and advertising efforts.

Successful product positioning can have a significant impact on a company’s ability to attract and retain customers, as well as its overall market share and financial performance. However, it is important to note that product positioning is not a one-time effort, but rather an ongoing process that requires continuous refinement and adaptation to changing market conditions and consumer preferences.

Why is product positioning important?

Product positioning refers to the way a company promotes its product or service to its target audience. It is a critical aspect of marketing strategy as it helps a company differentiate its offerings from those of its competitors.

There are several reasons why product positioning is important. Firstly, it allows a company to communicate the unique value proposition of its product or service to potential customers. By highlighting the key benefits and features of a product, a company can create a compelling reason for customers to choose its offering over others.

Secondly, product positioning helps a company establish a strong brand identity. A well-defined brand identity can help a company stand out in a crowded marketplace and make it easier for customers to recognize and remember its products.

Lastly, product positioning can also influence a customer’s perception of a company’s credibility and expertise. By positioning its products as innovative and high-quality, a company can build trust with its customers and increase the likelihood of repeat business.

Overall, product positioning is essential for companies to effectively market their products and differentiate themselves from competitors.

Understanding Your Target Market

Identifying your target audience

In order to effectively position your product, it is crucial to have a deep understanding of your target market. This includes identifying your target audience, which is the specific group of people that your product is designed to appeal to. Here are some steps to help you identify your target audience:

1. Define your product’s unique value proposition: Start by defining what makes your product unique and what benefits it offers to customers. This will help you determine which audience is most likely to be interested in your product.
2. Research your competition: Look at your competitors and analyze their target audiences. This can give you insight into the demographics and characteristics of the people who are most likely to be interested in your product.
3. Use customer data: If you already have customers, look at their demographics, behaviors, and preferences. This can help you identify patterns and common characteristics among your target audience.
4. Create customer personas: Once you have gathered information about your target audience, create customer personas. These are fictional representations of your ideal customers, based on the data you have collected.
5. Validate your assumptions: Finally, validate your assumptions about your target audience by testing your product with potential customers. This can help you refine your customer personas and ensure that your product is meeting the needs of your target audience.

By following these steps, you can gain a better understanding of your target audience and position your product effectively.

Creating customer personas

Creating customer personas is a crucial step in understanding your target market. A customer persona is a fictional representation of your ideal customer based on data and research. It includes demographic information such as age, gender, location, and income, as well as psychographic information such as values, interests, and behaviors.

To create a customer persona, you need to gather data from various sources such as customer surveys, social media, and analytics tools. Once you have gathered the data, you can use it to create a detailed profile of your ideal customer.

Here are some steps to follow when creating customer personas:

1. Define your target market: Start by defining your target market based on factors such as age, gender, location, and income.
2. Gather data: Collect data from various sources such as customer surveys, social media, and analytics tools.
3. Create personas: Use the data to create detailed profiles of your ideal customers, including demographic and psychographic information.
4. Validate your personas: Test your personas to ensure they accurately represent your target market.

By creating customer personas, you can better understand your target market and tailor your marketing efforts to their needs and preferences. This will help you position your product in a way that resonates with your ideal customers and drives sales.

Developing Your Unique Selling Proposition (USP)

Defining your USP

When it comes to creating a successful product, having a clear and compelling Unique Selling Proposition (USP) is crucial. Your USP is what sets your product apart from the competition and communicates the unique value it offers to customers. Here are some key points to consider when defining your USP:

1. Understand your target audience: Before you can define your USP, you need to understand your target audience. Who are they? What are their needs and pain points? What motivates them to make a purchase? By understanding your audience, you can tailor your USP to address their specific needs and desires.
2. Identify your product’s unique benefits: Once you understand your audience, you need to identify the unique benefits your product offers. What makes it different from the competition? What problem does it solve that no one else can? What unique features or attributes does it have? By identifying your product’s unique benefits, you can create a USP that resonates with your target audience.
3. Be specific and concise: Your USP should be specific and concise. Avoid generic statements or broad claims that could apply to any product. Instead, focus on the unique benefits and features that set your product apart. Use strong, descriptive language to paint a clear picture of what your product offers.
4. Test and refine your USP: Defining your USP is just the first step. You need to test and refine it to ensure it resonates with your target audience. Get feedback from potential customers, analyze competitor messaging, and make adjustments as needed. Your USP should be a living document that evolves over time as your product and market changes.

By following these guidelines, you can define a USP that effectively communicates the unique value of your product and resonates with your target audience.

How to communicate your USP effectively

To ensure that your product stands out in a crowded market, it’s important to communicate your USP effectively. Here are some tips to help you do just that:

1. Clearly define your target audience

Before you can effectively communicate your USP, you need to know who you’re trying to reach. Take the time to clearly define your target audience, including their demographics, psychographics, and behavior patterns. This will help you tailor your messaging to resonate with them.

2. Focus on the benefits, not the features

When communicating your USP, it’s important to focus on the benefits that your product provides, rather than simply listing its features. For example, instead of saying “our product has a long battery life,” you could say “our product ensures that you’ll never miss a moment of your favorite activities, thanks to its long battery life.” This helps potential customers understand how your product can improve their lives.

3. Use compelling language and imagery

The way you communicate your USP can have a big impact on how it’s received by potential customers. Use compelling language and imagery to make your message more memorable and impactful. This could include using powerful adjectives, evocative metaphors, and attention-grabbing visuals.

4. Tell a story

Stories have the power to engage and inspire us in a way that dry facts and figures can’t. Consider incorporating a story into your USP messaging to help potential customers connect with your brand on a deeper level. This could be a story about how your product was developed, or a story about a customer who found a solution to their problem thanks to your product.

5. Use multiple channels to communicate your USP

To reach as many potential customers as possible, it’s important to communicate your USP through multiple channels. This could include your website, social media, email marketing, and even in-store displays. Consider which channels are most effective for reaching your target audience, and tailor your messaging accordingly.

By following these tips, you can effectively communicate your USP and set your product apart in a crowded market.

Examples of successful USPs

A unique selling proposition (USP) is a key aspect of product positioning. It sets your product apart from the competition and communicates its value to customers. Here are some examples of successful USPs:

Apple’s “Think Different” Campaign

Apple’s “Think Different” campaign, launched in 1997, positioned the company as a leader in innovation and creativity. The campaign’s slogan, “Think different,” became synonymous with Apple’s brand and emphasized the company’s commitment to pushing boundaries and empowering individuals to express themselves. This USP was so successful that it has continued to shape Apple’s brand identity to this day.

Nike’s “Just Do It” Slogan

Nike’s “Just Do It” slogan, introduced in 1988, has become one of the most recognizable and impactful marketing messages of all time. By encouraging consumers to take action and pursue their goals, Nike positioned itself as a brand that not only creates high-quality athletic gear but also inspires and motivates people to achieve their dreams. This powerful USP has helped Nike establish a loyal customer base and dominate the athletic apparel market.

Dollar Shave Club’s “Shave Time, Shave Money” Message

Dollar Shave Club’s USP, “Shave Time, Shave Money,” appeals to two primary consumer concerns: saving time and saving money. By offering affordable, high-quality razors and other grooming products, Dollar Shave Club disrupted the razor industry and attracted a large following of value-conscious customers. This simple yet effective USP has allowed Dollar Shave Club to compete with established brands and establish itself as a leader in the razor subscription market.

Warby Parker’s “Warby Parker Home Try-On Program”

Warby Parker’s USP, which includes its Home Try-On program, revolutionized the way people buy glasses. By allowing customers to try on glasses at home before purchasing, Warby Parker eliminated the need for in-store fittings and made the process more convenient and accessible. This innovative USP helped Warby Parker differentiate itself from traditional eyewear retailers and quickly gained popularity among consumers seeking a more seamless and personalized shopping experience.

By examining these examples of successful USPs, it becomes clear that a well-crafted and distinctive message can significantly impact a brand’s success in the marketplace.

Implementing Your Product Positioning Strategy

Aligning your marketing strategy with your product positioning

Creating a product positioning strategy is just the first step in mastering product positioning. To truly reap the benefits of your positioning, it’s crucial to align your marketing strategy with your product positioning. Here’s how you can do it:

Develop a Customer-Centric Marketing Strategy

Your marketing strategy should be focused on your target audience. By understanding your customers’ needs, pain points, and preferences, you can tailor your marketing efforts to resonate with them. Use customer research, surveys, and data analysis to inform your marketing strategy and ensure that it aligns with your product positioning.

Create Consistent Messaging Across Channels

Consistency is key when it comes to product positioning. Your messaging should be consistent across all channels, including your website, social media, advertising, and more. This helps reinforce your brand identity and makes it easier for customers to remember and recognize your brand.

Leverage Social Proof

Social proof is a powerful tool for building trust and credibility with your customers. Use customer reviews, testimonials, and case studies to showcase the benefits of your product and how it solves your customers’ problems. This can help reinforce your product positioning and build trust with potential customers.

Measure and Optimize Your Results

It’s important to measure the success of your product positioning and marketing efforts. Use metrics like website traffic, conversion rates, and customer engagement to track your progress and identify areas for improvement. Continuously optimize your marketing strategy based on these insights to ensure that it remains aligned with your product positioning.

By following these steps, you can ensure that your marketing strategy is aligned with your product positioning, creating a cohesive and effective brand identity that resonates with your target audience.

Creating a consistent brand image

Creating a consistent brand image is crucial for the success of your product positioning strategy. Your brand image is the perception that customers have of your company and its products. It encompasses the values, personality, and tone of your brand, and it plays a significant role in how customers perceive your products.

Here are some steps to create a consistent brand image:

1. Define your brand personality: Your brand personality is the set of human characteristics that your brand embodies. It can be playful, serious, sophisticated, or any other personality that you choose. Defining your brand personality will help you create a consistent tone and voice across all of your marketing materials.
2. Develop a visual identity: Your visual identity includes your logo, color palette, typography, and other design elements. These elements should be consistent across all of your marketing materials, including your website, social media profiles, and advertising.
3. Establish brand guidelines: Brand guidelines are a set of rules that govern how your brand is represented visually. They should include details such as color codes, font choices, and image standards. Having clear brand guidelines will ensure that your brand image remains consistent across all channels.
4. Use storytelling to convey your brand image: Storytelling is a powerful tool for creating a consistent brand image. By telling stories that embody your brand personality, you can connect with your audience on an emotional level and build a strong brand identity.
5. Train your employees to represent your brand image: Your employees are the face of your brand, and they should be trained to represent your brand image consistently. This includes dressing in branded apparel, using branded language, and embodying the values and personality of your brand.

By following these steps, you can create a consistent brand image that aligns with your product positioning strategy and helps you build a strong brand identity.

Examples of successful product positioning in action

Product positioning is not just about theory; it’s also about real-world application. Successful product positioning can be the difference between a product that sells well and one that struggles. In this section, we’ll look at some examples of successful product positioning in action.

Positioning for a Niche Market

One of the most successful product positioning strategies is targeting a niche market. By focusing on a specific group of customers with unique needs, companies can create a product that caters specifically to those needs.

A great example of this is the company Bombas. Bombas is a sock company that donates a pair of socks for every pair purchased to those in need. They positioned themselves as a socially conscious company that makes a difference. By targeting customers who are looking for socially responsible products, Bombas has carved out a niche for themselves in the market.

Differentiating Through Quality

Another successful product positioning strategy is differentiating through quality. This involves creating a product that is superior to the competition in terms of quality, features, or performance.

A great example of this is Apple. Apple positions its products as premium, high-quality devices that are worth the extra cost. By focusing on design, user experience, and customer support, Apple has created a loyal customer base that is willing to pay a premium for its products.

Creating an Emotional Connection

Finally, successful product positioning often involves creating an emotional connection with customers. This involves tapping into customers’ desires, needs, and emotions to create a product that resonates with them on a deeper level.

A great example of this is Dove soap. Dove positions its soap as a product that helps women feel confident and beautiful. By tapping into women’s insecurities about their appearance, Dove has created a product that resonates with a wide range of customers.

In conclusion, successful product positioning involves more than just creating a product that meets customers’ needs. It’s about finding a unique angle, differentiating from the competition, and creating an emotional connection with customers. By studying these examples of successful product positioning in action, you can gain valuable insights into how to position your own product for success.

Monitoring and adjusting your product positioning strategy

Monitoring and adjusting your product positioning strategy is a crucial step in ensuring that your brand remains relevant and competitive in the market. It involves tracking the performance of your product positioning efforts and making necessary changes to improve its effectiveness. Here are some key considerations to keep in mind when monitoring and adjusting your product positioning strategy:

1. Track key metrics: To determine the effectiveness of your product positioning strategy, it’s important to track key metrics such as market share, customer satisfaction, and sales growth. These metrics can help you identify areas where your strategy is working well and areas where it needs improvement.
2. Conduct market research: Regular market research can help you stay up-to-date on changes in the market and consumer preferences. This research can inform your product positioning strategy and help you identify new opportunities for growth.
3. Analyze competitor strategies: Keeping an eye on your competitors’ product positioning strategies can help you identify gaps in the market and areas where you can differentiate your brand. It can also help you stay ahead of changes in the market and adjust your strategy accordingly.
4. Seek customer feedback: Regularly seeking feedback from your customers can help you understand how they perceive your brand and product positioning. This feedback can be used to make adjustments to your strategy and ensure that it is resonating with your target audience.
5. Be flexible and adaptable: The market is constantly changing, and it’s important to be flexible and adaptable in your product positioning strategy. Be open to trying new approaches and adjusting your strategy as needed to stay ahead of the competition and meet the evolving needs of your customers.

Best Practices for Product Positioning

Keeping up with market trends

In order to succeed in today’s fast-paced and ever-changing market, it is crucial for businesses to keep up with the latest trends and adapt their product positioning strategies accordingly. By staying informed about market trends, businesses can ensure that their products remain relevant and competitive. Here are some key strategies for keeping up with market trends:

• Monitoring the competition: Keeping a close eye on the competition is essential for understanding what is working and what is not. This can be done by analyzing the product offerings, marketing strategies, and customer feedback of competitors.
• Staying up-to-date with industry news: Keeping up with the latest news and developments in your industry can help you identify new opportunities and potential threats. This can be done by subscribing to industry publications, attending trade shows and conferences, and following industry leaders on social media.
• Conducting market research: Regular market research can provide valuable insights into consumer behavior, preferences, and needs. This can help businesses adjust their product positioning strategies to better meet the demands of their target audience.
• Innovating and experimenting: To stay ahead of the competition, businesses must continuously innovate and experiment with new product features, designs, and marketing strategies. This can help businesses differentiate themselves from the competition and appeal to a wider range of consumers.

By following these best practices, businesses can stay ahead of the curve and maintain a competitive edge in the market.

Staying ahead of the competition

One of the key elements of product positioning is the ability to stay ahead of the competition. This involves understanding the competitive landscape and positioning your product in a way that sets it apart from the competition. Here are some best practices for staying ahead of the competition:

1. Conduct market research: To stay ahead of the competition, it’s essential to have a deep understanding of the market and your competitors. Conduct regular market research to identify new trends, customer needs, and competitor strategies.
2. Focus on differentiation: To stand out in a crowded market, it’s important to differentiate your product from the competition. This could be through unique features, superior quality, or exceptional customer service. Identify what sets your product apart and make sure this is reflected in your positioning strategy.
3. Monitor the competition: Keep a close eye on your competitors’ strategies and activities. This will help you stay one step ahead and identify any potential threats or opportunities.
4. Be agile and adaptable: In today’s fast-paced business environment, it’s essential to be agile and adaptable. Be prepared to pivot your positioning strategy if needed to stay ahead of the competition.
5. Leverage branding and messaging: Strong branding and messaging can help differentiate your product and establish a competitive advantage. Ensure that your branding and messaging are consistent across all channels and effectively communicate the unique value of your product.

By following these best practices, you can position your product in a way that sets it apart from the competition and helps you stay ahead in the market.

Building long-term relationships with customers

Creating a lasting impression in the minds of customers is vital for businesses to succeed. One of the best ways to achieve this is by focusing on building long-term relationships with customers. This approach helps businesses establish trust and loyalty, which are crucial for the growth and sustainability of a business.

Effective Communication
Effective communication is the foundation of building strong relationships with customers. It is important to understand the needs and preferences of customers and communicate with them in a way that is clear, concise, and empathetic. Businesses should make an effort to engage with customers regularly, providing them with timely updates, and responding to their queries and concerns promptly.

Personalization
Personalization is another key aspect of building long-term relationships with customers. It involves tailoring products and services to meet the unique needs and preferences of individual customers. By offering personalized experiences, businesses can show customers that they are valued and appreciated, which can lead to increased loyalty and advocacy.

Consistent Brand Experience
Consistency is crucial in building long-term relationships with customers. A consistent brand experience helps customers recognize and remember a business, and it helps to establish trust and credibility. Businesses should ensure that their brand messaging, visual identity, and customer experience are consistent across all touchpoints, including website, social media, advertising, and customer service.

Customer Feedback
Listening to customer feedback is essential for building long-term relationships with customers. It is important to actively seek out customer feedback and respond to it in a timely and effective manner. This approach helps businesses to identify areas for improvement and demonstrate their commitment to providing excellent customer service.

In conclusion, building long-term relationships with customers is essential for businesses to succeed. By focusing on effective communication, personalization, consistent brand experience, and customer feedback, businesses can establish trust and loyalty with their customers, which can lead to increased growth and sustainability.

The role of technology in product positioning

Technology plays a significant role in product positioning, enabling businesses to create and manage their brand image, communicate with customers, and deliver personalized experiences. In this section, we will explore the ways in which technology supports product positioning, and how businesses can leverage it to their advantage.

Digital Channels

Digital channels, such as social media, email, and mobile apps, provide businesses with opportunities to reach their target audience and build brand awareness. By leveraging these channels, businesses can create engaging content that resonates with their audience, showcase their products or services, and establish a strong brand identity.

Customer Data

Customer data, such as purchase history, preferences, and behavior, can provide valuable insights into customer needs and preferences. By analyzing this data, businesses can gain a deeper understanding of their target audience, tailor their messaging and product offerings, and deliver personalized experiences that resonate with their customers.

Technology Tools

Technology tools, such as customer relationship management (CRM) systems, marketing automation platforms, and analytics tools, can help businesses manage and analyze customer data, track customer engagement, and measure the effectiveness of their product positioning strategies. By leveraging these tools, businesses can optimize their product positioning efforts, improve their marketing campaigns, and drive business growth.

Technology-Enabled Experiences

Finally, technology can enable businesses to create immersive, technology-enabled experiences that differentiate their products and services from those of their competitors. For example, augmented reality (AR) and virtual reality (VR) technologies can provide customers with interactive product demonstrations, virtual try-ons, and immersive brand experiences. By leveraging these technologies, businesses can create memorable experiences that enhance their brand image and reinforce their product positioning.

Case studies of successful product positioning

Positioning a Luxury Product: Apple’s iPhone

Apple’s iPhone is a prime example of successful product positioning. Apple positioned the iPhone as a premium product, focusing on its sleek design, innovative features, and seamless user experience. The iPhone’s high price point was justified by its quality and the emotional connection it created with consumers.

Positioning a Niche Product: Dyson’s Bagless Vacuum Cleaners

Dyson’s bagless vacuum cleaners showcase another example of successful product positioning. Dyson targeted a niche market by promoting its bagless technology as the key differentiator, offering powerful suction and easier maintenance. By focusing on this unique selling point, Dyson established itself as a leader in the bagless vacuum cleaner market.

Positioning a Health-Conscious Product: SodaStream’s Sparkling Water Machines

SodaStream’s sparkling water machines illustrate how product positioning can address consumer needs and preferences. SodaStream targeted health-conscious consumers by emphasizing the convenience and eco-friendliness of carbonating water at home, rather than buying bottled sparkling water. This positioning appealed to consumers looking for a healthier and more environmentally-friendly alternative to store-bought soda.

Positioning a Disruptive Product: Tesla’s Electric Vehicles

Tesla’s electric vehicles demonstrate the power of disruptive product positioning. Tesla redefined the electric vehicle market by positioning its cars as high-performance, stylish, and eco-friendly. By challenging the perception of electric vehicles as slow and unattractive, Tesla captured a significant market share and inspired other automakers to develop their own electric vehicle offerings.

By examining these case studies, we can extract valuable insights into the strategies and techniques that contribute to successful product positioning. These examples highlight the importance of identifying a unique selling point, understanding consumer needs, and differentiating from competitors to establish a strong brand identity and capture market share.

Recap of key takeaways

To effectively position a product in the market, it is crucial to consider the following key takeaways:

• Target audience: Understanding the target audience is crucial for successful product positioning. This includes their needs, preferences, and pain points.
• Competitive landscape: Knowing the competitive landscape and positioning the product relative to competitors is essential. This includes identifying the unique selling proposition (USP) of the product.
• Messaging: The messaging used to position the product should be clear, concise, and resonate with the target audience. This includes developing a value proposition that highlights the benefits of the product.
• Consistency: Consistency in messaging and positioning across all marketing channels is important to build brand recognition and trust.
• Monitoring and adjustment: Product positioning should be monitored and adjusted as needed based on market trends, customer feedback, and competitor activity.

By considering these key takeaways, businesses can effectively position their products in the market and achieve success.

Final thoughts on mastering product positioning

When it comes to mastering product positioning, there are a few key takeaways to keep in mind. These include:

• Understanding your target audience: It’s essential to know who your target audience is and what they care about. This will help you craft messaging that resonates with them and addresses their pain points.
• Focusing on your unique value proposition: Your product should have a unique value proposition that sets it apart from the competition. This will help you stand out in the market and make it easier for customers to choose your product over others.
• Being consistent in your messaging: Consistency is key when it comes to product positioning. Make sure your messaging is consistent across all channels and that it aligns with your brand values.
• Continuously testing and refining your positioning: Product positioning is not a one-and-done process. You should continuously test and refine your messaging to ensure it’s resonating with your target audience and driving results.

By following these best practices, you can master product positioning and drive success for your business.

FAQs

1. What is product positioning?

Product positioning refers to the process of defining a product’s unique place in the market, in terms of its target audience, key benefits, and competitive advantages. It involves identifying the product’s key features and value proposition, and communicating this to the target audience in a way that differentiates the product from competitors.

2. Why is product positioning important?

Product positioning is important because it helps a company to clearly communicate the value of its product to potential customers, and to differentiate it from competitors. It can also help to guide product development and marketing efforts, ensuring that the product is aligned with the needs and preferences of the target audience.

3. How do you determine a product’s target audience?

To determine a product’s target audience, it is important to consider factors such as demographics, psychographics, and behavior. This can involve conducting market research, analyzing customer data, and gathering feedback from potential customers.

4. How do you identify a product’s key benefits?

To identify a product’s key benefits, it is important to consider the needs and preferences of the target audience, as well as the product’s unique features and competitive advantages. This can involve conducting market research, analyzing customer data, and gathering feedback from potential customers.

5. How do you communicate a product’s value proposition?

To communicate a product’s value proposition, it is important to clearly articulate the key benefits and unique features of the product, and to demonstrate how it meets the needs and preferences of the target audience. This can involve developing a brand positioning statement, creating marketing materials, and crafting messaging that resonates with potential customers.

6. How does product positioning impact pricing strategy?

Product positioning can impact pricing strategy by influencing the perceived value of the product in the eyes of the target audience. If a product is positioned as a premium or high-end option, it may be able to command a higher price point. Conversely, if a product is positioned as a budget or value option, it may need to be priced lower in order to compete with other options in the market.

7. How can a company ensure consistency in product positioning across all channels?

To ensure consistency in product positioning across all channels, it is important to develop a clear and consistent brand message and messaging strategy. This can involve creating a brand style guide, establishing guidelines for language and tone, and training employees and partners on how to communicate the product’s value proposition in a consistent way.

8. How often should a company review and update its product positioning?

A company should review and update its product positioning as needed, based on changes in the market, customer needs and preferences, and competitive landscape. This may involve conducting market research, gathering feedback from customers, and analyzing sales data to identify areas for improvement or adjustment.

Marketing – What is Positioning?